What is the global digital advertising market size?

The global digital advertising market size was valued at USD 365.37 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 15.5% from 2023 to 2030. The considerable growth is attributed to the growing internet penetration coupled with increased expenditure on advertisements by businesses to reach their target customers.

How much will ad spending be in the digital advertising market in 2024?

Ad spending in the Digital Advertising market is projected to reach US$740.3bn in 2024. The largest market is Search Advertising with a market volume of US$306.7bn in 2024. In global comparison, most ad spending will be generated in the United States (US$298bn in 2024).

How big is the digital advertising market in 2022?

Within 10 years, the number of internet users has grown to twice its size from 2.3 billion in 2012 to 5.1 billion in 2022. A variety of large tech companies lead the Digital Advertising market. Key players in the market include Alphabet, Meta Platforms (Facebook), Microsoft, Facebook, Amazon, Tencent, Baidu, ByteDance, and others.